Our Story

It all started with a simple idea. Why wear synthetic fabrics when nature already gives us everything we need?

We set out to create high-quality basics using 100% natural fibers that feel amazing and are better for the planet.

Soft, breathable, and made for real life

We make clothes that move with you, keep you cool, and last longer. Whether you're heading outdoors, relaxing at home, or tackling the day, our shirts keep you comfortable without compromise.

Our secret? NeTu™ fabric

(a unique infusion of Neem and Tulsi).

NEEM

Neem is a tree native to the Indian subcontinent, and it has been used for centuries in traditional Ayurvedic medicine.

TULSI

Tulsi (aka) Holy Basil used in Ayurvedic medicine for thousands of years due to its numerous health benefits.

NEEM

Neem is a tree native to the Indian subcontinent, and it has been used for centuries in traditional Ayurvedic medicine.

TULSI

Tulsi (aka) Holy Basil used in Ayurvedic medicine for thousands of years due to its numerous health benefits.

How NeTu™ Fabric was born

1. Sourcing the best natural fibers.

2. Infusing Neem and Tulsi at the fiber level.

3. Spinning and knitting the fabric.

4. Eco-Friendly dyeing and pre-treatment.

5. Garment finishing & stitching.

6. Ready to wear, naturally.

Ethically Committed.

Our partner manufacturing processes are certified by global standards such as ISO 14001 for environmental management, reflecting our rigorous adherence to international sustainability practices.

A clean alternative

Most antimicrobial fabrics use harsh chemicals. We don’t. NeTu™ fabric is 100% herbal, using nature’s power to keep your clothes fresh—without toxins like Triclosan or metallic salts.

Sourced straight from nature

We only use forest-sourced, food-safe essential extracts, without tapping into crops meant for human consumption. That makes NeTu™ an eco-friendly choice that is as sustainable as it is skin-friendly.

Backed by science

NeTu™ is not just a trend. It was developed and tested in technical collaboration with IIT Delhi and is backed by patented technology, making it truly one of a kind in the US market.

Built-in protection

This fabric does more than feel soft. It is naturally antimicrobial, anti-viral, anti-fungal, anti-odor, UV-resistant, and mosquito repellent with a 20 to 30-wash guarantee for long-lasting performance.

Ethically made, socially responsible

NeTu™ fabric is more than just clothing. It supports women empowerment and rural employment in Himachal Pradesh, aligning with the demand for ethical, sustainable brands in the US.