Azadirachta indica (AKA)
Neem
Nature’s medicine cleans, soothes, and protects from germs. It’s a natural treat for your skin.
Ocimum tenuiflorum (AKA)
Tulsi
This plant has a long history in Indian medicine. It’s thought of as a tonic for the mind, body and spirit. It’s used to treat everything under the sun!
Neem & Tulsi enrich our NeTu™ Fabric, ensuring lab-confirmed all-natural benefits.
Crafted with pride in India, we've married age-old botanical wisdom with cutting-edge textile innovation in our NeTu™ Fabric. By infusing Neem & Tulsi, we deliver unparalleled, lab-confirmed benefits. Every thread resonates with India's rich heritage, our meticulous attention to detail, and our eco-conscious vision.
Antimicrobial
71.73% efficacy in antimicrobial fabric performance
Anti-Odor
91.6% efficacy in combating odors effectively
Anti-Viral
A robust 95.5% anti-viral fabric efficacy
UV-Resistant
50+ UPF for optimal UV protection.
*The fabric used in this shirt is treated with patented technology (IN 318405) - Enliven from Advantage Natural, 100% natural extracts of Neem and Tulsi herbs. Treatment is tested to provide resistance to the product from common bacteria and fungus as per AATCC100 testing standards up to 30 gentle washes. Treatment is tested to provide defense to the product from ultraviolet rays for minimum UPF50 as per AATCC183 testing standards up to 30 gentle washes. The treatment does not claim to prevent infection/ diseases or imply any public health claims to the wearer.
What is NeTu to you?
What makes NeTu different from other fabrics?
NeTu is made with Cotton and Modal, which are both good for the environment. With our addition of neem and tulsi essential extracts, our fabric fights germs, odors, viruses and sun damage without using harmful chemicals.
How does NeTu benefit my skin compared to polyester blends?
NeTu’s natural fibers are skin-friendly and reduce irritation and allergies. In contrast, polyester blends can trap moisture, causing skin discomfort and low breathability.
How does the weight of NeTu fabric stack up against an average shirt?
NeTu is designed as a mid-weight fabric, striking the perfect balance between structure and breathability. Unlike tri-blends, which can vary in weight, our shirts are consistently thick enough for a put-together look and light enough to be skin-friendly.
How does NeTu contribute to overall wellness?
NeTu offers all-natural properties and promotes a connection to nature, fostering well-being both physically and mentally.
Every decision. Every Day.
Fashion with Integrity
Ethical Partnerships, Transparent Practices
Committed to fair wages, safe workspaces, and responsible collaboration. Audited by third-party experts. See our list of manufacturer’s certifications.
Our sustainable fibers:
Cotton
as soft as a cloud, breathable, and a staple in every July Mode™ item
Modal
Beech tree-derived, water-saving, with unmatched softness and breathability
Tencel™
Eucalyptus-based fabric: sustainable, hypoallergenic, soft, and perfect for all-season
Our pledge for a greener world
Embracing 100% recycled plastic and eco-friendly materials for products, packaging, and beyond. Our promise stands firm.
Zip-Lock bag
Durable and resealable, our Zip-Lock Bag offers eco-friendly storage for diverse uses
Clay Gel
Natural, biodegradable Clay Gel is an eco-friendly alternative for moisture absorption and protection
Kimble
Our sturdy 100% recycled plastic tag ensures a secure and visible display
MISSION
